The comic book aims to encourage reading while helping children understand the importance of responsible plastic waste management and adopt more sustainable everyday practices, with a focus on the circular economy and recycling.
Bisleri International has also set up a Bottles for Change stall at the festival venue, where a range of products made from recycled plastic is being showcased. Through simple and interactive displays, students can learn how used plastic bottles can be collected, recycled and upcycled into a variety of everyday products, demonstrating how plastic can be given a new life.
K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International, said, “Our collaboration with the National Book Trust at the Gomti Book Festival reflects our belief that environmental awareness should start at an early age. Through ‘Chhota Bheem & Vidya – Big Green Mission’, we are using storytelling to make responsible plastic waste management simple, engaging and relatable for children. We hope this initiative encourages young readers to understand the importance of responsible post-consumer plastic disposal and embrace simple everyday actions that can contribute to a greener and more sustainable future.”
Yuvraj Malik, Director, National Book Trust, India, said, “We are delighted to continue our collaboration with Bisleri on plastic awareness. Books have the power to shape how children understand the world around them. Through the Gomti Book Festival and the distribution of ‘Chhota Bheem & Vidya – Big Green Mission’, we hope to make environmental responsibility engaging for children and encourage them to adopt simple practices like plastic segregation and recycling.”
The Bottles for Change stall at the Gomti Book Festival showcases products made from recycled plastic, giving students an opportunity to understand the recycling process and the ways in which used plastic can be transformed into everyday products.
The nine-day Gomti Book Festival showcases a diverse selection of books across genres and age groups, with more than 120 publishers from across India presenting their publications across over 200 book stalls. Visitors can also explore the Rashtriya e-Pustakalaya, India’s national digital library, which offers free access to more than 3,000 e-books across genres and Indian languages.
Besides books, the festival features literary and cultural experiences, including interactions with authors, panel discussions, book launches, cultural programmes and activities for children.
Bisleri International Pvt. Ltd., with a legacy of over 50 years, has grown to become one of the largest premium beverage businesses in India. The company is the maker of the country's largest-selling packaged drinking water. Bisleri follows a stringent process of 90 quality tests and a 10-stage purification and remains committed to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 130 operational plants and a distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. The company offers a range of beverages produced for different occasions, including Bisleri packaged drinking water, Vedica Himalayan Spring Water, Bisleri Limonata, Bisleri Pop and Bisleri Soda.
These Bisleri products are also available on the e-commerce platform Bisleri@Doorstep, a D2C platform through which customers can receive a safe and uninterrupted supply of the brand’s products at their doorstep.
Sustainability remains a core value of Bisleri International, with the company focusing on growth while embedding responsible practices across its business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise, which focuses on creating a greener future through initiatives covering recycling, water conservation and sustainability.
The collaboration at the Gomti Book Festival brings these environmental awareness efforts into a setting focused on books, learning and children, using storytelling and interactive displays to introduce responsible plastic waste management, segregation and recycling to young readers.
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